Moon, who chairs the MBA program at Harvard Business School, writes that marketing experts “ have gotten stuck in a self-defeating cycle of competition.
Youngme Moon delivers a stark assessment on the current state of product strategy and marketing. First published in paperback two years ago, the book is a lurid text that seems more applicable to startups today than during its actual publication. Some books age well, and “ Different” is no exception. What is the cocktail behind the success of these companies, and how can we replicate that in other startups? Some founders, though, have been able to build spirited and successful brands in just the last few years, such as Snapchat, Nest, and Uber. Yet, despite the deluge of funding announcements and product releases, few startups will capture the imagination of users and become breakout successes. There are now millions of apps in the various app stores, and it seems that every day a dozen or more companies are founded. And just when it seems that things can't go more awry, a former colleague produces a relic from the past - a graphic memoir with pages telling of family secrets long buried and a sister to whom Eleanor never speaks.While Silicon Valley and the rest of the tech world may not be in a bubble, it sure is quite a boisterous place. It's also the day surgeon Joe has chosen to tell his receptionist - but not Eleanor - that he's on vacation. But before she can put her modest plan into action - life happens.įor today is the day Timby has decided to pretend to be ill to weasel his way into his mother's company. She will initiate sex with her husband, Joe. She will attend her yoga class after dropping her son, Timby, off at school. Today she will shower and put on real clothes. I loved it!' Marian Keyes A brilliant new novel from the author of bestselling WHERE'D YOU GO, BERNADETTE, about a woman who wakes up determined to be her best self.Įleanor Flood knows she's a mess.
'Whipsmart, dazzling, darkly comic and deeply touching.
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